2017 Campaign Academy
Prepare to Win! Western Mass Republicans, with the additional sponsorship of the Massachusetts Republican Party, presents the regions most comprehensive political campaign training program. WMR Campaign Academy is the premiere program where each participant will receive professional assistance in developing his/her own campaign plan based on the concrete voter metrics of their specific district and race. The class is geared towards candidates and potential campaign managers from the local level to state representative/state senate seats. Even if you are not running until next year, this course will give you an invaluable jump start to a successful campaign. It's the best investment your campaign can make. Bring a computer, there’s a lot to download.
Professional campaign instructors will guide you through every aspect of planning, building and executing a winning campaign. From developing the team to voter metrics, messaging and communication, field operations, GOTV and budgeting you'll find out the ways that the professionals manage a campaign. The class is broken up into four segments, spread over two evenings surrounding a full Saturday. Participants will be required to perform independent out of class activities to create a written campaign plan at the end. Based on the specific activities each campaign needs to garner the votes previously identified, each campaign will learn to develop a realistic campaign budget and reasonable cash flow projections.
Tuesday, February 21, 6 pm - 10 pm
Presentation of Voter Metrics, the science of ascertaining how many votes a candidate needs to win and where they come from. This is the foundation successful campaigns are built on.
Saturday Morning, February 25, 8 am - 12 pm
Review of homework on Voter Metrics. Presentation of the critical campaign activities and the proprietary Theory of the 5 Media, including a presentation of traditional, Social, Printed, Telephonic and Face-to-face Media.
Luncheon: 12:00 - 1:30 pm; Keynote Speaker Mass GOP Chairwoman Kirsten Hughes
Enjoy Mass GOP Chairwoman Kirsten Hughes as she updates the audience on the Beacon Hill successes and issues of the day. An opportunity to visit vendor booths will be available during lunch break.
Saturday Afternoon, 1:30 - 5 pm
Presentation of the final 3 media; printed, telephonic and face-to-face media. Review the effectiveness and reach of each media and their role in garnering the votes determined in the voter metrics portion.
Thursday, March 2, 6 pm - 10 pm
Based on the specific activities each campaign needs to garner the votes previously identified, each campaign will learn to develop a realistic campaign budget and reasonable cash flow projections.
Old Sturbridge Village, Fuller Conference Center, 1 Old Sturbridge Village Road, Sturbridge.
Cost: $65. Includes all sessions, lunch on Saturday, and materials.
To register, please complete the Campaign School Registration Form and return with your check for $65.00 payable to WMR to Janet Garon, PO Box 24, Southbridge, MA 01550.